About Us

The Rugged Culture is the work of James C. Wilkins.

After years of reading and observing, James realized that there was a lack of online resources for the outdoors lover who was constantly trying to improve themselves. Rugged Culture will provide stories about the outdoors, product and trip reviews, and life advice

James is a lifelong adventurer and outdoorsman, and has a long career in public service and healthcare. He is an avid fly fisherman, bow hunter, and kayaker, and spends most of his time outdoors and writing.

Our mission: To help others find their voice, by sharing our passion for adventure and the outdoors.